Elon Musk, CEO of Twitter, announced that he has chosen a successor to take over the management of the company. This means that a new CEO will be joining Twitter soon, allowing Musk to shift his focus toward the product aspect of the company.
A few reports suggest that the incoming CEO of Twitter might be Linda Yaccarino, the present chairman of global advertising and partnerships at NBC Universal.
Linda Yaccarino, a prominent figure in the media and advertising industry, currently holds the position of Global Advertising and Partnerships Chairman at NBCUniversal Media. She has been in this role since October 2020, following her previous position as Chairman of Advertising & Client Partnerships at NBC Universal for over eight years. Prior to her tenure at NBC Universal, Yaccarino served as the Executive Vice President and COO of Advertising Sales, Marketing, and Acquisitions at Turner Broadcasting System Inc. for nearly two decades.
With a solid educational background, Yaccarino holds a degree in Liberal Arts in Telecommunications from Penn State University. Her expertise and leadership have made her a respected figure in the industry, with a reputation for driving transformative changes in the premium video ecosystem. In her current role, Yaccarino plays a vital role in connecting NBC Universal’s global networks, properties, and business units, contributing to the company’s continued success.
Yaccarino’s key focus centers around leveraging the extensive portfolio of NBC Universal, comprising linear networks, digital platforms, streaming services, distribution partnerships, and client relations. Her role involves maximizing the potential of these assets and driving the company’s performance to new heights.
As a leader, Yaccarino oversees global, national, and local advertising sales, partnerships, marketing, ad tech, data, measurement, commerce, and strategic initiatives. She has played a pivotal role in NBC Universal’s success, facilitating the generation of over $100 billion in ad sales since joining the company in 2011. This impressive achievement has enabled NBC Universal to expand its global reach and establish groundbreaking commercial collaborations.
With a dedicated team of 2,000 professionals, Yaccarino connects established and emerging brands with millions of viewers, crafting impactful campaigns across diverse industries. She has been instrumental in the launch of NBC Universal’s ad-supported streaming service and has spearheaded investments in data and technology to enhance the company’s offerings, staying at the forefront of industry trends and innovation.